Jason Leavy

Jason is the founder of Prime Performance Labs, a mental performance consultancy based in the UK and the UAE.

He is the architect of the Prime Performance System and works with a team of world-leading specialists including neuroscientists, a former Special Forces Team Leader and a former Apple Music executive. Together, they train leaders as cognitive athletes, drawing on brain science, behavioural psychology and elite performance.

Trained in the psychodynamic school of executive coaching at INSEAD, Jason is a member of the Institute of Coaching at Harvard Medical School. He trains in calisthenics and yoga, and was a Taekwondo champion.

Before PPL, he spent two decades as a senior executive in media and creative services, including as SVP of International Growth at VICE Media. He has worked with leading brands including Apple, Google, Nike, HSBC, BMW and Marriott.